Production and design Department

Everything starts with the harmony of pen and paper. Pens and pencils that always reflect our childhood and paper that explains the pure nature of our products. Creative artists who lovingly portray their beautiful vision of the environment and objects, give them to all of us and present them to the audience. They are often graduates of design, painting, architecture, and especially jewelry design courses. Without exaggeration, they are considered among the most valuable members of the family. In a way, Ruby Art, with a special look, considers its beginnings from them. Another part of the members of this department consists of technical people who are proficient in the manufacture, production, and repair of products; professions such as milling and welding, etc. Their activities in the workshop may not have been seen much in the media, but we must mention that they are the creators of product touch experiences for customers. Elegance and precision are among the characteristics of the members of this department. The creation and production of ruby-weave bracelets, which you or at least one member of every family probably has experience making, is the product of the artistic expression of girls and women whose entire family believes in their handiwork more than any algorithm or machine. Hands that have breathed soul and emotion into these works. It is worth noting that a significant portion of the members of this unit work with us from home.

Sales Department

It consists of people who manage and follow up on sales plans and policies in both physical and online platforms, in consultation with each other and based on the general direction of the senior managers of the complex and the organization's strategy department. Some of the direct beneficiaries of this department are physical sales personnel and consultants, as well as operators and online sales consultants. Categorizing, analyzing, and presenting successful experiences to them are among the missions of this unit. Periodic training of sales personnel is also one of the most important tasks of this department. This unit has a very dynamic and close relationship with the marketing and design departments.

Marketing Department

Market study, detailed assessment and analysis of customer needs, target market identification, up-to-date review of market trends, comprehensive and complete introduction of products and their features to customers (through brand media), necessary planning for customer club services including Call Center and displaying all these services through brand media, examination and analysis of audience and customer behavior and submission of relevant reports to the organization's strategy unit, content production process, as well as design and production of special and brand-required packages are carried out in the units under this department. Design, programming, and website SEO are also among the matters that are carried out with specific policies in this department. Brand events and conferences are also planned and implemented by the creative people of this unit.

Strategy Department

This unit, which consists of senior managers and elite consultants who assist Ruby on this journey, continuously reviews reports from various units and determines executive and performance policies within the framework of the organization's branding elements to satisfy the needs and goals set, always identifies new specific goals in general and explains them to the relevant departments in a completely transparent manner by dividing each into chapters. Analyzing how the organization is moving in the designated path and guiding it is one of the main missions of this department. In short, all major issues related to the brand are decided and announced by the members of this unit.

Operational Department

Taking orders, registry unit, labels, recording documents related to raw materials to main products and their accessories, are all managed and carried out by the members of this department. The personnel of this unit, who are mostly very precise, diligent and responsible people, generally work in the head office and have direct contact with Ruby dealers throughout the country. Supplying and sending products, consumable items required by dealers such as packages, boxes, business cards, invoices, etc. are among the tasks carried out in this unit. Sending repaired products to the workshop and following up on the production and repair process of products are also other duties of the members of this unit.

Financial Department

Numbers, fluctuations, tables, all these are familiar names that may be enough to describe what the members of this unit deal with. In particular, the personnel of this department are undoubtedly among the best in the organization in terms of accuracy and attention to detail of documents. Specialists who have direct contact with the agencies on a daily basis to record and convert financial/gold accounts, obtain balances and present financial/performance reports of the organization to the relevant managers, and some of the training related to the agency's cash/accounting software and how to work with them is carried out by the members of this department. Also, calculating salaries, benefits, bonuses, penalties, etc. and making payments are part of the duties of this unit. Preparing and calculating financial/official documents such as value added, etc. and archiving them in a systematic and documented manner are also among the most important tasks that are best done in this department.

Control and monitoring Department

Sometimes we get so caught up in doing things that we may not be able to maintain balance in doing them or neglect doing some things, and this certainly allows for errors and, consequently, dissatisfaction. The basis for the creation of this unit was this. Monitoring and controlling behavior, missions, tasks, and their compliance with the KPIs determined by the missions of this department. This duty oversees all elements of the organization; from the production and supply line to the performance of agencies and personnel. The evaluation criterion is the compliance of behavior and performance with the charter that Ruby has provided to all members and the entire family is obliged to comply with. Providing monitoring and inspection reports to senior managers to make decisions regarding performance feedback is one of the duties of the members of this department.re

Brand Positioning Statement

For people who seek to shine personally or share brilliance with others, Ruby Art Gold is a global jewelry and accessories brand with 32 branches worldwide. Unlike traditional jewelry retailers, we offer accessible luxury through unique, modern designs, diverse collections, and gift-oriented experiences that make elegance available for everyone. Our specialized online platform and distinctive packaging further transform every purchase into a memorable and meaningful moment.